Thursday, December 20, 2012

SAND SCULPTURE BACKDROPS

GOODMORNINGMYFRIENDS

Nothing is built on stone; all is built on sand, but we must build as if the sand were stone. 
Jorge Luis Borges 



Three-time award-winning world champion sand sculptor Joo Heng Tan was approached by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build sculptures to be used as backdrops in ads encouraging kids to get dirty. Tan built three 18-ton sand sculptures which consisted of a giant tree, a galactic setting and a dinosaur-searching escapade.

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archaeologist-4

astronaut-1



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